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Specialist tour operator partners with Plan UK in CRM deal

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first_imgPlan staff are also giving talks on their work to The Adventure Company’s customers visiting Cusco, Peru. Later this year, travellers will have the opportunity to meet communities in Cusco and the Sacred Valley, and see some of Plan’s projects in development.Ruth Baker, Corporate Marketing Officer for Plan UK commented: “This partnership with The Adventure Company… is a first for us.”Plan has over 110,000 sponsors in the UK and over a million sponsored children worldwide. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Specialist tour operator partners with Plan UK in CRM deal International development charity Plan UK has joined forces with specialist tour operators The Adventure Company in a cause related marketing partnership to raise funds for its work.The Adventure Company offers cultural journeys, wildlife, trekking and wilderness trips in Africa, Asia, Latin America and Europe. It has a policy of attempting to limit the negative impacts of tourism by encouraging its clients to act responsibly and by supporting local projects.The company has committed initially to supporting Plan’s projects in Peru, as this is one of the most popular destinations for their customers. For every client travelling on a trip to Peru, The Adventure Company will donate £5 to Plan’s latrine project and will match clients’ donations to a maximum of £10. Advertisement  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 18 July 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img


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