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LATEST: Rightmove launches new TV ad aimed at tenants

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first_imgHome » News » Marketing » LATEST: Rightmove launches new TV ad aimed at tenants previous nextMarketingLATEST: Rightmove launches new TV ad aimed at tenantsPortal’s increasing focus on lettings is evident in its new Channel 4 TV ad, which follows one renter’s home, work and social life.Nigel Lewis23rd March 20210828 Views Rightmove has launched a new TV ad directed at tenants, highlighting the portal’s increasing focus on the lettings market.Called somewhat predictably The Renter, the 60-second TV ad follows a tenant as she move into a property, adds her furniture and belongings, visits a chippie (see below) and a gambling club, and gets a new job in a cheese shop.The thrust of its message is that renters can use Rightmove to find ‘what’s right for now’, underlining the freedom those who rent have to move anywhere they like, unlike their millstone mortgaged home-owning counterparts.The portal tested the ad in front of both renters and first time buyers, with 79% of homeowners saying the advert shows Rightmove understands the importance of finding the right home, 77% also told the portal Rightmove is the first place they’d look when moving home.The ad is to launch on Channel 4 next week but also appear online via All4 and the ITVhub, as well as on key online video channels, backed up by a big outdoor poster campaign.It is expected to be seen by 40 million people across the UK.Rightmove has launched two recent innovations designed to expand its operation outside of traditional portal listings.These are an online bookings service to enable tenant to book viewings with agents direct via Rightmove, and the portal’s acquisition of tenant referencing company Van Mildert in July 2019 in a deal worth £16 million.Watch the adthe renter all4 itvhub Rightmove Channel 4 March 23, 2021Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img


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