EFA launches amnesty to tackle ageist job advertsOn 1 Jul 2003 in Personnel Today Comments are closed. The Employers Forum on Age (EFA) is launching a job advertisement amnesty,encouraging people to send in examples of ageist recruitment ads. The EFA says despite the Government’s launch of a voluntary code four yearsago, it is still easy to find ageist adverts. Through the amnesty, the EFA wants to make more employers aware thatspecifying ages or using age-related language in their recruitment advertisingcan constitute age discrimination. To fulfil European legal requirements, the Government must put legislationin place banning age discrimination in employment by December 2006. In May, the EFA found adverts such as: ‘traditional secretarial support… age30s’; or ‘Young, funky and ambitious? So is this agency…’; while othersinformed applicants of a ‘salary relevant to age and experience’. Sam Mercer, director of the EFA, said: “Employers really need to focuson ability, not age. Too many ads aren’t thought through. Employers may notrealise they are putting off ideal candidates by sending out the message thatthey only want a person of a specific age. “Simply removing an age range from an advert will not protect employersfrom future age discrimination laws,” she added. “Ageist language mayalso be considered unlawful, and going by the adverts we see today, manyrecruiters will have a serious problem in three years’ time.” The Government will launch its second consultation on the legislation at theend of the month. The EFA plans to use the information gathered from the amnesty to gauge theextent of ageist adverts, and will report its findings to the Government aspart of the consultation process. By Quentin ReadeThe EFA’s top 10 watch-words in job adsWhen looking for ‘young candidates’, employers often use wordssuch as:– Lively– Ambitious– Bright– Upbeat– Funky When looking for an ‘older candidate’, they often use wordssuch as:– Mature– Dependable– Responsible– Reliable– Experience-drivenHow to make your job ads ageneutralThe EFA’s guidelines for employers state you should:– Focus on skills and competencies, not personal details– Avoid words that can be misconstrued, such as ‘mature’ or‘bright’– Make sure you can justify the amount of experience you askfor – Check any images used – do they show age diversity or arethey only going to appeal to a specific age group?– Review advertising media and location regularly to ensure youare reaching a wide range of potential applicantswww.efa.org.uk Previous Article Next Article Related posts:No related photos.